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Affiliate Marketing is a method used to promote an advertiser's online business in which an affiliate (an individual or company unrelated to the advertiser) is rewarded for every visitor, subscriber, customer, lead, or sale generated for the advertiser through that affiliate's efforts.
A CPA Network connects advertisers with affiliates who will promote their offers on a cost-per-action (CPA) basis. Rather than paying up front for advertising space, the advertiser only pays for a pre-determined action (customer lead created, sale completed, etc.). The affiliate is then paid for every one of those pre-defined actions they can generate for the advertiser's offer. CPA marketing is often referred to as "performance-based" or "lead-generation" marketing.